Wednesday, January 23, 2008

Starbucks testing $1 dollar coffee

I admire the way Starbucks spins this:
Starbucks (SBUX) is testing $1 coffee and free refills in its Seattle outlets as the global gourmet coffee chain grapples with slower consumer spending and rising competition from fast-food rivals.

Starbucks is experimenting with a smaller, "short" $1 cup as well as free refills for brewed coffee. Starbucks charges around $1.50 to $4.00 for a coffee, depending on size and flavor.

In a statement, Starbucks said, "This test is not indicative of any new business strategy."
This is what they really meant to say:

This is indicative of the fact the Bush administration ran our economy into the ground and people no longer have discretionary money to spend on our over-priced coffee.


Larry said...

You can bet this $1 cup will not be the fancy frilled kind that usually costs $4, but a regular cup of coffee.

Lew Scannon said...

And as the economy sinks, all the presidential candidates appear oblivious to it, the Republicans proffering more tax cuts for the rich and the Democratic front runners arguing over race. Dollar cup of coffee? I need a dollar bottle of whiskey!

abi said...

I think you've got a pretty good handle on exactly what Starbuck's is saying.

Anonymous said...

Now Bush is going to rebate 6-12 hundred bucks back to most taxpayers to stimulate the economy. My question is, if they can afford to do that, if they have those excess funds, why do they? Why did they take that money in the first place?

Kathy said...

Larry, do you think they mean regular coffee? For a buck, I prefer the coffee at my local Speedway Gas Station.

Lew, a dollar bottle of whiskey? In your alcohol induced dreams maybe! ;-)

Expat, there are no excess funds. Bush and company plan on adding it to the deficit.