Concerned about the current negative image of the American military in many countries, Paramount Pictures and Hasbro, the toy manufacturer, have decided that in their forthcoming film featuring comic-book patriot G.I. Joe, the character will become part of a multinational force, the London Daily Telegraph reported today (Tuesday). Even the character's name has become an acronym for Global Integrated Joint Operating Entity, the newspaper said.Our negative image across the globe is because of the Bush administration, not our military, so why the makeover? One word - money. From Fox News:
But in order to be a true success these days, a film has to play well to foreign markets as well as stateside in everything from box-office to DVD sales.Sigh...its always about the money with these companies. What a way to support the troops.
For some citizens of other countries — where sentiments against the Iraq war and the American government are strong — a U.S. soldier might not be the easiest character to get viewers to identify with.
This is a Blogging For Michigan Troop Care post. From November 11 through November 25, 2007, Blogging For Michigan will use 100% of every dollar received in the Troop Care fund to purchase and ship items to Michigan troops in Iraq and Afghanistan. Learn more about BFM Troop Care here. Click here to contribute to Troop Care. Contributions are not tax deductible.